By Jayson Dubin, Chief Executive Officer at Playwire and Intergi
Article originally published in May/June 2014 issue of Video Edge Magazine.
Playwire is a video content monetization platform that was established to provide publishers and content creators with a profitable alternative to hosting and coding their videos online.
Video content captures the attention of audiences and increases user engagement, but it's an expensive asset to create and manage. There are the upfront production costs of shooting and editing video content, and there's also a laundry list of hidden back-end costs that publishers have to think about.