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[Partner Insights] Converting One-Time Premium Viewers into Monthly Subscribers

  
  
  
  

By Robert Entrican, Chief Technology OfficerRevX Systems The rising demand for "all-you-can-eat" video subscriptions has content owners and OVP operators struggling to redefine their business as they face the challenges of evolving a traditional ecommerce transaction into a subscription experience.

The subscription business model presents significant operational barriers that companies like Netflix and Hulu have conquered, in part, with in-house development - undeniably, the most expensive way to solve a problem.

The gap between the "haves" and "have-nots" in Media & Entertainment has never been more prevalent than it is today and in-house development is simply not an economical approach for many organizations faced with the need to make this change. Selecting the right partner with video delivery and back office experience can greatly reduce risk and time to market. Broadcasters must evolve beyond the "player" way of thinking and provide a complete web presence with an integrated subscriber management solution in order to begin offering a subscription service experience.

As a pre-integrated partner to Highwinds, RevX provides the tools to personalize, price, and securely deliver content to a subscription audience. By combining the power and flexibility of our billing & subscriber management system, the RevX Media framework, and the Highwinds Content Delivery Network infrastructure, we're able to offer an unparalleled solution to the challenges content owners face in moving to a subscriber-centric media model.

Highwinds’ customers now have access to a complete, turn-key solution to price bundles of videos, offer fixed or varying monthly subscription prices based on channels, events, or blocks of time (pay-per-minute), automate account management, and customize the look and feel of their viewers’ experience.

What are some of the challenges you are facing with converting premium viewers into monthly subscribers?

For more information on RevX Systems, visit www.revxsystems.com.

For more information on Highwinds, click here or call 866.872.0357


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